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B2B Checkout Report 2024

B2B e-commerce is set for explosive growth, and achieving consumer-like checkout experiences that meet business buyers’ needs is more important than ever. The latest insights from our analysis of Europe's top 100 e-commerce checkouts reveal significant opportunities for businesses ready to understand what makes a competitive checkout. Read our report to find out how you can benefit from these trends to increase your B2B revenue and buyer satisfaction.

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Get insights on the online shopping experience for business customers. The B2B Checkout Report takes an in-depth look at the top 20 online stores headquartered in Germany, the UK, Sweden, France, and the Netherlands. Understand what is on offer from these leading online stores at the checkout, with analysis criteria covering structure, layout, forms, shopping cart functionality, shipping, payments, and many more. The report also examines:

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The number of European stores that support cross-border transactions

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Which online stores have dedicated B2B checkouts for business buyers

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How prevalent guest checkout is in European B2B checkouts

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