Billie X Unchained Robotics: Two Pioneering Spirits Come Together
In the rapidly evolving e-commerce landscape, seamless and varied payment options have become the cornerstone of a successful online business delivering outstanding customer experience. To meet business-to-business (B2B) buyer preferences, fast-growing startup Unchained Robotics has partnered with Billie to offer Buy Now, Pay Later (BNPL) to their business buyers, marking a significant milestone in upgrading their online platform.
Unchained Robotics was founded in Paderborn in 2019 and is revolutionizing industrial automation and the way businesses select and buy robotic products. Their platform features over 300 products and provides tailored solutions to businesses. With this, Unchained Robotics simplifies, accelerates, and expands access to robotics and automation, enabling SMEs in Germany to make informed decisions with ease.
The Platform Update Business Buyers Wanted
To improve the speed and ease of paying online, Unchained Robotics partnered with Billie to offer payment by invoice digitally to their business buyers. With this major update to their online platform, business buyers can now purchase select products while skipping the time-consuming quote process and instead instantly choose their preferred payment option directly online. Buyers can now order products in real time and conveniently pay for them at a later date with flexible payment terms.
The Challenge: Improving the Buyer Payment Experience
While providing cutting-edge automation equipment, Unchained Robotics also set their sights on improving the online purchasing experience. Being a forward-thinking company, they recognized that to enhance how buyers pay, they needed to:
Reduce Payment Processing Time: Order and quote procedures slowed down transactions, reducing efficiency and cost-effectiveness.
Offer Popular Payment Options: Modern buyers want modern solutions, and Unchained Robotics realized the potential in popular payment methods like BNPL.
Meet Buyers’ Needs: High average order values meant buyers needed high credit limits and flexible payment terms, whether ordering online or by phone.
Improve Payment Infrastructure Scalability: European expansion is in their sights, so payment infrastructure is needed to keep pace with their ambitious growth goals.
The Solution: Partnering with Billie to Offer Best-In-Class B2B-Payments
To navigate their unique challenges, Unchained Robotics needed more than just a service provider but a reliable partner to support their growth plans. Billie’s significant B2B expertise, omnichannel capabilities, and a product built for scalability were particularly relevant to the online platform. In addition, the like-minded pioneering spirit and innovative approach to automation were convincing arguments for Unchained Robotics to choose Billie as their partner for a B2B BNPL payment solution.
The Result: Upgrading the Checkout Experience for Business Buyers
By seamlessly integrating into Unchained Robotics' existing checkout system, Billie enabled:
An Automated Checkout Experience: Avoiding time-consuming quote processes to order directly online, optimizing the purchase experience for higher conversions. In addition, the real-time checkout flow improves the purchasing experience for business buyers.
The Preferred Payment Method at Checkout: BNPL is now available to a broad range of B2B buyers. The advanced Billie algorithm and models allow for industry-leading acceptance rates. Now, almost all business buyers can use the preferred payment method in B2B directly at checkout.
Meeting B2B Buyers' Expectations: Billie provides high credit limits to cover large basket sizes, as well as flexible payment terms so buyers can optimize their cash flow. On top of this, buyers can choose to order online or by phone with Billie’s omnichannel capabilities.
Scalability of Payment Offering: As an experienced B2B payments provider, Billie can support Unchained Robotics’ mission to bring industrial automation to the rest of Europe.
The Future of Unchained Robotics and Billie
As the global market becomes increasingly digitized and competitive, meeting the evolving expectations of business buyers becomes essential.
With Unchained Robotics setting their sights on expanding throughout Europe, the integration of Billie's payment system will play a key role in supporting buyers in different countries to get access to convenient payment options. Additionally, Unchained Robotics gets a scalable solution that can keep up with their robust growth plans and clear vision for the future. Unchained Robotics will redefine automation throughout Europe, and with Billie, their business payment options and experience will improve that redefinition.